Mail and Direct Marketing Solutions

Hong Kong, China, Asia Pacific

Direct Marketing Solutions...

dartboard image The Management Team at DML has over seventy five years combined experience in delivering effective and efficient Direct Marketing Solutions to clients throughout the world. We adopt a flexible, consultative approach that focuses on your needs and delivers tailor made solutions that ensure winning results every time. Our services are constantly being enhanced to match the growing sophistication of the direct marketing industry and reflect the direction in which your business is heading.

Whether you need to build a new campaign from scratch or fine tune an existing one, our dedicated team of specialists will advise you on any or every aspect of the process to ensure that your message is delivered to its full potential. You will receive creative advice that is tailor made to suit your objectives and target audience as well as practical advice ranging from selecting the most targeted mailing list down to achieving the most cost-effective and time efficient mailing method.

Our services can be utilized either as a one-stop solution whereby we manage every aspect of your campaign or independently to help you achieve more targeted, cost effective, quality driven solutions to your existing direct marketing requirements.

Package Design and Artwork

DML is happy to assist you in the creative and production development of your package design and artwork. Our design approach is creative, imaginative and methodical with the focus being on delivering a finished product that incorporates form and function as well as protect and enhance your product. Our years of experience in the industry covers all media, packaging formats and print processes ensuring that your deadlines are met on time and on budget and that your brand is executed with consistency.

Copywriting and Translation

Our highly experienced team of professional writers and translators will assist you in defining the content you need as well as crafting it to the highest standards. They possess a skill and flair that requires a passion for the language, creative imagination and excellent writing skills. At DML we are especially careful when it comes to managing your content, offering you a text creation that is totally adapted to your target audience. Your content is written, analyzed and edited by experts who are native to your target location ensuring optimal form, style and transmission of your message.

Mailing List Selection

The mailing list is a key component in any direct mail marketing campaign and at DML we are happy to assist you in selecting the list that will provide you with the highest possible response rate. We are experts in identifying targeted mailing lists that have well known sources and a history of providing excellent response rates within your industry sector. After evaluating your marketing strategies we will determine the potential effectiveness of different mailing lists taking into account not only your campaign criteria but also the size of the list, quality, demographic and psychographic profiles, price and update frequency.

Data Management

DML has the capability to hold and cleanse client’s databases, saving you the time and cost of maintaining clean and verified lists and removing the need to regularly resubmit your database each time you launch a new campaign. Data for services including direct mail, invoicing, newsletters and publications are constantly updated by monitoring mailing returns, de-duplication and capturing client’s data and hard copy data.

Services include:

Data Verification
Merge & De-Duplication
Data Sorting
Data Analysis & Reporting
Data Storage

Our expertise in the processing of address data for mailing purposes enables us to receive data in most formats, merge multiple files containing differing amounts of fields and process for Postal requirement.

Print Production

DML offers state of the art laser personalisation and insertion technology. Our commitment to implement stringent Quality Control procedures ensures the highest standard of print production is consistently maintained. Our industry experience and expertise in Asia allows us to deliver a solution that not only utilises Asia’s lower overheads but does so whilst maintaining the quality and deadlines demanded by the world’s business leaders.

DML provides personalised competitive high quality print solutions for:

Sheet-Fed
Web
Envelope
Die Cut/Popup
Personalisation Services

Different print companies have varying specialties and at DML we will advise you on the selection of the best printer that is most suited to meet the specific requirements of any particular print job. Identifying the most appropriate print company can not only lead to significant cost savings but will also leave you with the knowledge that your printing requirements are in the hands of seasoned professionals.

Lettershop

DML provides a reliable, fast and cost-effective assembly and collation solution for all your mailing requirements. Stringent quality control measures are monitored and implemented throughout every step of the process ensuring accuracy and presentation of the highest standard.

Services include:

Manuel/Machine insertion
Hand Written
Stuffing, Sealing & Labeling
Bundling
Polybagging

Mail and Distribution

To achieve the most effective mailing solution for your direct marketing literature, you need professional, independent advice from a partner who can offer innovation, creativity and the ability to build tailor-made solutions encompassing a wide array of mailing options. DML has developed a world class global routing matrix comprising postal administrations, commercial delivery partners and specialist service providers, enabling us to provide a total solution while avoiding the need for reliance on any single carrier.

We have a powerful choice of preferential agreements and discounted access points, providing not only preferential rates but also higher quality delivery services and greater overall transparency. Direct Marketers looking to target their audience with the feel of a “locally mailed” piece and a local return address for business replies often utilise our Direct Entry option whilst others may prefer our hand delivery option for a more personalised approach.

Click here for detailed information about our Mailing Services.

Telemarketing (Inbound and Outbound)

More and more companies are adopting a telemarketing strategy to either spearhead their marketing initiatives or to improve the success of direct mailing campaigns.

telemarketing image Outbound telemarketing is the only form of marketing that requires an immediate response providing you with feedback and valuable information for quick analysis. Our team of specialists can assist in areas such as lead generation, list cleansing, cold calling, appointment booking and market research as well as developing co-ordinated telemarketing campaigns to significantly improve the response rate of direct mail campaigns.

Our inbound telemarketing services streamline your customer communication and sales process whilst leaving you with the knowledge that your calls are being answered promptly, professionally and courteously 24 hours a day. Additional services such as answering service, voicemail, order taking and messaging services are also available.

Campaign Management

DML’s Campaign Management service incorporates all aspects of developing and delivering a successful campaign from inception to completion. We utilise a consultative approach that is designed specifically to help you target your next campaign and you will be assigned a dedicated Account Manager who will act as the primary point of contact throughout the entire process and will be responsible for the development and execution of the campaign.

Once we have helped you identify your objective and selected a mailing list that is specifically targeted to your potential audience, we will create a refined message that differentiates your product, service or cause from those of your competitors. Our team of professional designers and copywriters will tailor make a campaign that will ignite your audience’s interests and highlight the benefits to them. Our strategic planning specialists will develop the most efficient and cost effective fulfilment and mailing methods to ensure that your response rate and delivery times are maximised to their full potential.

Prior to launching the full campaign DML will perform a test campaign with statistical feedback identifying realistic response estimates allowing you to measure the success of the campaign and justify the true cost before it is launched in its entirety.

Results Analysis

Evaluation of your campaign will be ongoing throughout the creative process ensuring that appeal from the perspective of the recipients does not lose focus or effectiveness. Having completed the campaign DML will conduct a sophisticated analysis evaluating its success and streamlining the process to improve the success of future campaigns.